Color Protection Shampoo, Pure
This shampoo is ideal for for colored hair and bleached blonde hair.
PURE offers an innovative and sustainable hair care line for healthy, shiny hair without compromise, made from naturally sourced active ingredients.
Pear & cherry 100% natural aroma. The fragrance ingredients also improve our hair care products : improves vitality and shine.
- Preserves color vibrancy
- Repairs damaged hair
- Improves the absorption and retention of hair colour
- Enhances shine for healthier-looking hair
- Active ingredient of nature Quinoa
V/CF, GF, Septic Safe, Biodegradable, Baby & Sensitive Skin Approved
- Aqua water
- sodium C14-16 olefin sulfonate plant derived cleaning agent
- decyl glucoside nonionic surfactant
- lauryl glucoside plant-based cleaning agent
- sodium chloride mineral ph adjuster
- glycerin plant derived moisturizing agent
- benzyl alcohol nature identical preservative
- lauryl hydroxysultaine plant based foam booster
- lauramine oxide plant derived cleaning agent
- polyquaternium-10 synthetic & biodegradable preservative
- citric acid plant based chelating agent
- ethylhexylglycerin synthetic & biodegradable preservative
- hydrolyzed quinoa an essential nutrient that helps repair damaged tissue, improve hair elasticity
- sodium hydroxide (mineral viscosity adjuster), parfum/fragrance (100% natural source and food grade ingredient)
Pure is transparent, like their containers. They post the full list of all their ingredients on their labels because they are proud of the effectiveness of their products and the ingredients used to achieve them.